The value of a brand is shaped by four main factors: uniqueness, recognition, appreciation. And it also is essential that the quality proves to be absolutely top-class and reliable over a long period of time.

From the very beginning, the company's products were the epitome of top-class quality and maximum functionality. And then there were also the new, revolutionary designs, characterised by fascinating beauty. Even the claim of innovating with unique technical solutions, is a significant part of the KWC company philosophy. Examples of this include the first single hole kitchen tap with pull-out spray (1957) to the Neoperl aerator (1959) and on to the award-winning taps with innovative electronic control (2013/2021) – the successful journey of KWC to become the market-leading tap manufacturer in Switzerland.